Dash Living Expands Hong Kong Presence with New Coliving and Serviced Rental Offerings

Dash Living, a prominent player in Asia's serviced living sector, is significantly expanding its footprint in Hong Kong. The company has announced plans to manage the Travelodge Central property, rebranding it as Dash Living on Hollywood, and has also launched new serviced rental solutions in collaboration with Ovolo Hotels. These strategic moves underscore Dash Living's commitment to providing flexible and community-focused living options in prime urban locations.

Key Takeaways

• Dash Living is set to manage the Travelodge Central, adding 148 rooms to its portfolio under the new name Dash Living on Hollywood.
• The company has partnered with Ovolo Hotels to introduce two new serviced rental properties in Aberdeen and Sheung Wan.
• Dash Living has experienced substantial growth, with booking values increasing by 200% year-on-year in 2021.

Expansion into Hollywood Road

Dash Living has entered into an agreement to manage the Travelodge Central located on Hong Kong's Hollywood Road. This property is slated to be rebranded as Dash Living on Hollywood and will contribute an additional 148 rooms to the company's growing portfolio. The transition is anticipated to be finalized in the second half of 2022. Aaron Lee, founder of Dash Living, expressed enthusiasm about collaborating with institutional real estate investment managers on this significant flagship property, aiming to deliver high-quality co-living experiences enhanced by extensive perks.

New Generation of Serviced Rentals with Ovolo Hotels

In March 2021, Dash Living announced a collaboration with designer hotel group Ovolo Hotels to launch two new serviced rental properties in Aberdeen and Sheung Wan, Hong Kong. These additions represent a new generation of rental solutions designed for hyper-mobile millennials. The Aberdeen by Dash Living, converted from Mojo Nomad By Ovolo, offers 79 rooms ranging from studios to executive suites. The Sheung Wan by Ovolo, which will remain under Ovolo's management for stays under seven days, provides 56 rooms, including studio, one-bedroom, and family room options.

Dash Living's Growth and Community Focus

Founded by serial entrepreneur Aaron Lee in 2014, Dash Living has rapidly grown to manage and operate over 1,300 units across serviced apartments, co-living homes, and hotel rooms throughout Asia. The company boasts over 250,000 square feet under its management. Dash Living's co-living concept emphasizes fostering a sense of community, allowing residents to live, mingle, and connect with like-minded individuals in shared common spaces while still having access to private rooms with their own facilities. The company's booking values saw a remarkable 200% year-on-year growth in 2021.

Enhanced Living Experience and Perks

Residents at Dash Living properties benefit from a range of lifestyle perks designed to enhance their living experience. These include complimentary access to co-working spaces, professional fitness center memberships, and discounts on wellness, dining, and shopping options. Dash Living also organizes regular tenant events to cultivate a vibrant "serviced living community," often in collaboration with local partners for activities like yoga and fitness classes. The Aberdeen by Dash Living will feature extensive communal areas, including a lounge, movie-viewing space, common kitchen, laundry facilities, a gym, and an entertainment terrace.

Sources

• Dash Living to convert Hong Kong Travelodge to coliving property, Serviced Apartment News.
• Dash Living Collaborates With Ovolo Hotels To Launch Two New Generation of Serviced Rental Solutions In Hong
  Kong, Media OutReach Newswire.