Dash Living Boosts Hong Kong Co-living Presence with New Hollywood Road Property

Dash Living, a prominent player in the co-living sector, is significantly expanding its footprint in Hong Kong. The company has announced plans to take over the management of Travelodge Central on Hollywood Road, which will be rebranded as Dash Living on Hollywood. This strategic move is set to add 148 rooms to Dash Living's growing portfolio, further solidifying its position in the competitive Hong Kong market.

Key Takeaways

• Dash Living is converting the Travelodge Central on Hollywood Road into a co-living property named Dash Living on Hollywood.
• The new property will add 148 rooms to Dash Living's portfolio, with the transition expected in the second half of 2022.
• The company reported a 200% year-on-year growth in booking values for its 1,300 units in 2021.
• Dash Living also recently launched its second Hong Kong co-living project in Mong Kok.

Expansion on Hollywood Road

The upcoming Dash Living on Hollywood property, located on Hong Kong's iconic Hollywood Road, will undergo a rebranding and conversion. This flagship property on the island is a result of a collaboration with institutional real estate investment managers. Founder Aaron Lee expressed enthusiasm for providing quality co-living experiences with extensive perks to guests.

The transition of the Travelodge Central is anticipated to be completed in the second half of 2022. This expansion aligns with Dash Living's successful growth trajectory, as evidenced by a 200% year-on-year increase in booking values for its existing portfolio of 1,300 units in 2021. This portfolio includes serviced apartments, co-living homes, and hotel rooms.

The Dash Living Co-living Concept

Dash Living's co-living model emphasizes a balance between community and private living. Tenants have the opportunity to live, mingle, connect, and engage with like-minded individuals in shared common spaces. Simultaneously, they can retreat to their own private rooms, complete with personal facilities and services. This approach caters to the modern urban dweller seeking both social interaction and personal sanctuary.

Strategic Growth in Hong Kong

In addition to the Hollywood Road development, Dash Living has also secured its second co-living project in Hong Kong, located in Mong Kok. This announcement followed the official launch of their TST project on Carnarvon Road. The Mong Kok property, situated on Argyle Street, is conveniently located near the MTR and landmarks like Langham Place. It will feature 36 units, comprising 18 studios and 18 one-bedroom apartments, all equipped with modern amenities and custom furniture. A dedicated tenant's club with an open-air deck will further enhance the community living experience.

Founded by serial entrepreneur Aaron Lee in 2014, Dash Living has rapidly expanded its operations. The company currently manages and operates over 900 units across two countries and boasts over 100,000 square feet under management. Backed by Mindworks Ventures, Dash Living has extended its reach from Hong Kong to Singapore through a strategic acquisition.

Sources

• Dash Living to convert Hong Kong Travelodge to coliving property, Serviced Apartment News.
• Dash Living signs second Hong Kong co-living property, Serviced Apartment News.