Sino Group Unveils 'Sino Suites,' Expanding Hong Kong's Serviced Apartment Landscape

Sino Group has officially launched Sino Suites, a new brand dedicated to long-stay serviced apartments across prime Hong Kong locations. This strategic move aims to meet the growing demand for thoughtfully designed, well-located accommodations that blend comfort with modern convenience for both local professionals and expatriates.

Key Takeaways

• Sino Suites comprises seven properties in sought-after Hong Kong districts.
• The brand targets young executives and discerning residents seeking quality of life.
• Properties offer flexible terms, full furnishings, and convenient access to urban amenities.
• Sino Group reports high occupancy rates across its existing serviced apartment portfolio.

A Diverse Portfolio in Prime Locations

Sino Suites currently encompasses seven distinct properties strategically situated in popular Hong Kong neighborhoods. These include The Camphora and The Humphreys in Tsim Sha Tsui; The Staunton and The Gage in Central; The Johnston and The Hillside in Wan Chai; and The Ventris in Happy Valley. Each location provides residents with easy access to the city's efficient transportation network, as well as proximity to vibrant shopping and dining scenes.

Catering to Modern Living Needs

Andrea Leung, General Manager of Leasing, Marketing and Promotions at Sino Group, highlighted the increasing popularity of apartments with "thoughtful provisions." She noted that "young executives who want smart, thoughtful designs in well-planned space" are particularly drawn to accommodations that "blend heritage with modernity." The emphasis is on creating a comfortable home environment where residents can relax, with smart organizational features and a strong sense of place.

Leung also stressed the importance of location, including accessibility, neighborhood character, and access to urban features. Sino Suites aims to appeal to residents seeking an enhanced quality of life through flexible contract terms and fully-furnished options.

Strong Occupancy and Future Outlook

Irene Lee, Senior Manager of Leasing at Sino Group, expressed delight with the brand's initial performance, building on the group's extensive leasing experience. She reported high occupancy rates, citing The Staunton in Central achieving over 95 percent occupancy in 2018, with most tenants working on Hong Kong Island. New projects like The Hillside and The Gage are also showing strong demand, with The Hillside's 22 units fully confirmed within two months and four out of five units at The Gage already leased.

Sino Group, a diversified developer with a significant presence in residential, office, industrial, and retail properties, also invests in hotel development and management. Its portfolio includes publicly listed companies such as Tsim Sha Tsui Properties Limited, Sino Land Company Limited, and Sino Hotels (Holdings) Limited. The expansion into serviced apartments under the Sino Suites brand signifies a strategic growth phase for the group.

Sources

• Sino Group launches Hong Kong serviced apartment brand, Serviced Apartment News.
• Sino Group of Hotels Hong Kong to Operate its First Serviced Apartments, Hospitality Net.