Shama Serviced Apartments Unveils Innovative 'Shama Hub' Concept, Expanding Global Presence

Shama Serviced Apartments, a prominent brand under ONYX Hospitality Group, is embarking on a significant expansion, introducing its innovative "Shama Hub" concept alongside new property developments. This strategic move aims to redefine the serviced apartment experience by blending home comforts with hotel-like luxuries and fostering vibrant community engagement.

Key Takeaways

• New Concept Launch: Introduction of "Shama Hub," focusing on creativity, flexibility, and community.
• Global Expansion: New properties opening in China and Hong Kong, with further plans across Asia-Pacific.
• Thailand Focus: Aiming to establish Shama as Thailand's leading serviced apartment brand.
• Enhanced Guest Experience: Emphasis on lifestyle programs like the "Shama Social Club."

Redefining Accommodation with Shama Hub

Shama Hub represents a fresh approach to serviced living, moving beyond mere accommodation to offer a lifestyle experience. The concept emphasizes creativity, flexibility, and community engagement, providing guests with more than just a place to stay. "At Shama Hub, we believe in providing more than just a roof over your head; we offer an experience that defines you," stated Yuthachai Charanachitta, CEO of ONYX Hospitality Group. The apartments are designed for practical, real-life living, offering a range of sizes from studios to larger spaces, ensuring both comfort and functionality.

Strategic New Properties

As part of this expansion, ONYX Hospitality Group has launched two new Shama Hub properties: Shama Hub Qiantang in Hangzhou, China, and Shama Hub Metro South in Hong Kong. Shama Hub Metro South, located in Hong Kong's Southern district, offers a blend of urban convenience and natural surroundings, featuring 139 rooms across 26 floors. Shama Hub Qiantang Hangzhou is situated in the Dajiangdong area, close to Dongsha Lake Park and major amenities, providing a base for both work and leisure.

Expanding Footprint and Brand Vision

Shama has a notable presence across Thailand, Hong Kong, China, and Malaysia, with ongoing expansions. The brand aims to become Thailand's leading serviced apartment brand, with six prime locations already established and plans for further growth, including the upcoming Shama Rayong in 2027. Shama offers three formats – Shama Luxe, Shama, and Shama Hub – catering to diverse customer needs from upscale to mid-scale segments.

Fostering Community and Lifestyle

A key element of the Shama experience is the "Shama Social Club," a lifestyle program designed to build connections among guests and with the local community. This initiative, coupled with amenities like fitness centers, communal hub spaces, and self-service business cabins, enhances the living experience and fosters a sense of belonging. Shama's commitment to providing spacious, well-designed rooms, 24/7 hotel-level care, and strategic locations in vibrant neighborhoods underscores its vision of making guests feel at home, wherever they stay.

Sources

• Shama Serviced Apartments to expand its global footprint, Hong Kong Business.
• ONYX Hospitality Group Redefines Hospitality with the Launch of Shama Hub: A Fresh New Serviced Apartment
  Concept, Media OutReach.
• ONYX Hospitality Group Sets Sights on Establishing "Shama" as Thailand’s Leading Serviced Apartment Brand |
  Media OutReach Newswire APAC, Media OutReach Newswire.
• ONYX HOSPITALITY GROUP REDEFINES HOSPITALITY WITH THE LAUNCH OF SHAMA HUB: A FRESH NEW SERVICED APARTMENT
  CONCEPT, Hotel & Catering.
• Onyx Hospitality Group launches new serviced apartment concept, TTG Asia.