Shama Serviced Apartments Expand Across Asia, Offering Home-Style Living

ONYX Hospitality Group is significantly expanding its Shama serviced apartment brand across Asia, reinforcing its commitment to providing a "home-style escape" for travelers. This expansion focuses on offering a seamless blend of work, leisure, and relaxation in prime urban locations, catering to the growing demand for long-term accommodation.

Key Takeaways

• Strategic Expansion: Shama is increasing its presence in key Asian markets, with new properties opening and planned in Thailand, Malaysia, China, Hong Kong, and Laos.
• Home-Like Experience: The brand emphasizes creating a comfortable, liveable environment with spacious apartments, full amenities, and community-focused initiatives.
• Diverse Offerings: Shama caters to various traveler needs through its three distinct categories: Shama Luxe, Shama, and Shama Hub.
• Community Focus: Initiatives like the "Shama Social Club" aim to foster connections among residents and integrate them with the local culture.

A Home Away From Home

Shama serviced apartments are designed to offer a tranquil yet convenient living experience in bustling cities. Each residence provides spacious, light-filled apartments equipped with kitchens, living areas, and housekeeping services. This approach ensures guests feel at home, whether for short stays or extended periods. Properties are strategically located near business districts, lifestyle hubs, and even hospitals, offering unparalleled access to urban conveniences.

Tailored Living Solutions

The Shama brand encompasses three distinct offerings to meet diverse traveler needs: Shama Luxe for an upper-upscale experience, Shama for a comfortable and stylish stay, and Shama Hub for a more dynamic, urban living concept. This tiered approach ensures that a wide range of preferences and budgets are accommodated, from solo business travelers to families.

Fostering Community and Connection

Beyond comfortable accommodations, Shama actively cultivates a sense of community. The "Shama Social Club" is a key initiative, organizing activities and events designed to connect residents with each other and the local surroundings. This program aims to enrich the guest experience by promoting social interaction, cultural immersion, and a feeling of belonging, embodying the brand's philosophy of "Live Your Blended Life."

Robust Growth and Future Outlook

ONYX Hospitality Group has seen remarkable growth with the Shama brand, with a portfolio of over 2,500 units across more than 20 properties. The brand has experienced significant revenue growth and is positioned as a leading serviced apartment provider in markets like Hong Kong. Future expansion plans are robust, with new properties slated to open in Thailand, Malaysia, and Laos, further solidifying Shama's position in the Asian hospitality landscape.

Sources

• Shama Serviced Apartments: A Home-Style Escape in the Heart of Bangkok, European Business Magazine.
• ONYX Hospitality Group Accelerates Shama Brand Expansion Across Southeast Asia, Hospitality Net.
• ONYX Hospitality Group Expands “Shama” Brand to Strengthen Presence in Serviced Apartment Market, Hospitality Net.
• Shama to capitalise on demand for serviced apartment living with new lifestyle concept, whilst adding 10 new
  properties to its portfolio by 2025, Hospitality Net.
• ONYX Hospitality Group to strengthen serviced apartment brand Shama, Serviced Apartment News.