Lanson Place Strengthens Asia Pacific Footprint with New Shenzhen Property and Melbourne Debut

Lanson Place Hospitality Management Limited is significantly expanding its presence across the Asia Pacific region, marked by the recent grand opening of Lanson Place Grand Bayview in Qianhai, Shenzhen, and the debut of its first Australian property in Melbourne. These strategic moves underscore the brand's commitment to offering upscale serviced apartments and hospitality experiences tailored for global professionals and discerning travelers.

Key Takeaways

• Lanson Place Grand Bayview in Shenzhen offers 1,028 units designed by Foster + Partners, focusing on innovative urban living and community spaces.
• The brand has launched its first Australian property, Lanson Place Parliament Gardens, in a historic building in Melbourne.
• These expansions align with Lanson Place's strategy to grow its portfolio in key Asian gateway cities and explore new markets like Australia.

Shenzhen Expansion: A Hub for Global Talent

Lanson Place Grand Bayview, Qianhai, Shenzhen, opened its doors in September 2025, marking the brand's 10th property. Located in the Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone, this development is designed to attract international business professionals. The project, featuring 1,028 units ranging from 74 to 152 square meters, was designed by Foster + Partners, emphasizing modular construction, adaptable layouts, and communal wellness spaces. Michael Hobson, CEO of Lanson Place Hospitality Management Limited, highlighted this opening as a significant milestone in their Asia-Pacific expansion, aiming to enhance the residential experience with signature hospitality and personalized service.

The prime location in Qianhai's Guiwan district places residents near Fortune 500 companies, financial institutions, and innovation hubs, with excellent connectivity via metro lines. The development aims to foster a diverse international community, supporting Shenzhen's vision as a hub for high-caliber talent.

Melbourne Debut: Historic Charm Meets Modern Luxury

In July 2024, Lanson Place announced its long-awaited Australian debut with the opening of Lanson Place Parliament Gardens in Melbourne. This property is the result of an $80 million transformation of the historic former Salvation Army Printing Works building in East Melbourne. The development combines a hotel lobby, bar, and restaurant within the original 123-year-old structure, complemented by a new 15-story accommodation tower behind it. The property offers 137 serviced apartments and hotel rooms, marking a significant entry into the Australian market for the Hong Kong-based operator.

Strategic Growth and Future Outlook

Lanson Place currently manages 11 properties across Asia Pacific, with a strategy focused on management contract opportunities and strategic partnerships. The brand is looking to expand its portfolio through an asset-light model, with a particular focus on Japan and Australia. The company also introduced the "Serviced Suites by Lanson Place" brand, a more contemporary and lean serviced apartment model designed to cater to evolving market demands, including shorter tenancies and a flexible lifestyle for millennials and relocating professionals. Lanson Place aims to balance technological integration with personalized services, creating a sense of community and offering unique experiences that differentiate it from larger hospitality platforms.

Sources

• Lanson Place Unveils Grand Bayview, Qianhai, Shenzhen: Innovative Upscale Serviced Apartments Designed for
  Global Professionals, Media OutReach Newswire.
• Melbourne a launching pad for Hong Kong hotel brand, AFR.
• Lanson Place Parliament Gardens opens doors in Melbourne, with 137 serviced apartments and hotel rooms, AFR.
• Perfect 10: Marc Hediger, CEO, Lanson Place, Serviced Apartment News.