Ascott Unveils New Luxury Serviced Apartments in Hong Kong

Singapore-based hospitality giant Ascott has officially opened its latest luxury serviced apartments in Hong Kong, marking a significant expansion in the Asian market. This new property aims to provide a "home away from home" experience for both short-term and long-term guests, with a particular focus on business travelers.

Key Takeaways

• Ascott's new Hong Kong property offers 110 serviced apartment units.
• The apartments range in size from 30 to 75 square meters.
• Each unit is equipped with a full range of kitchen amenities.
• The property features extensive common facilities including pools, a gym, and multiple dining options.
• The opening is part of Ascott's broader expansion plan across China.

A New Standard in Serviced Residences

The newly opened Ascott serviced apartments are strategically located in the heart of Hong Kong's business district. The property boasts 110 units, designed to cater to the needs of discerning travelers. Apartment sizes vary from 30 to 75 square meters, ensuring ample space for comfort and productivity.

Each apartment comes with a well-equipped kitchen, featuring appliances such as a coffee machine, electric kettle, microwave oven, and refrigerator, allowing guests to prepare meals with ease. This "home away from home" concept is central to Ascott's offering, providing a convenient and comfortable living experience.

Extensive Amenities and Services

Beyond the individual apartments, the property offers a comprehensive suite of amenities designed to enhance the guest experience. Residents can enjoy access to:

• A fully equipped gym
• Indoor heated and outdoor swimming pools
• A Jacuzzi and sauna room
• A dedicated residents' lounge
• Three on-site restaurants serving Japanese, Chinese, and Western cuisines

To further support its guests, Ascott will provide a scheduled shuttle bus service to the Macau Ferry Terminal and organize various resident programs. These services are tailored to meet the demands of frequent travelers, ensuring a seamless and enjoyable stay.

Strategic Expansion in China

The opening in Hong Kong is a key component of Ascott's ambitious expansion strategy in China. The company plans to launch an additional seven properties across the country within the next 18 to 24 months. As the world's largest international serviced residence owner-operator, Ascott currently manages over 26,000 units globally, with a presence in major cities across Europe, Asia, Australia, India, and the Gulf region.

Sources

• MACAU DAILY TIMES 澳門每日時報Ascott’s luxury serviced apartments open next week, macau daily times 澳門每日時報.